Kargo Enhances It's Invitation Only Publisher Marketplace To Ensure Maximum Performance And Reach For Advertisers
Publisher selection determined by proprietary analytics.
NEW YORK, NY — August 9, 2018 — Kargo, the mobile brand advertiser that puts the art in adtech, today announced it is raising the bar in the way current and future publishers would be selected, evaluated and retained within the Kargo marketplace. The result is an enhanced, ultra-premium marketplace that goes beyond any industry standard to ensure advertisers maximize engagement and ROI. Kargo is the first mobile ad provider to institute measurable quality benchmarks across their supply chain.
Kargo’s invitation only publisher marketplace has always represented the highest standards, with partners selected based on brand recognition, exceptional editorial and creative content, and reach, however now publishers must meet or exceed a best-in-class performance standard as well. In order to be considered for Kargo’s marketplace, publishers will be assessed using a weighted scorecard that combines both qualitative and quantitative factors in order to gauge the efficacy of the advertising placed on a given website. Factors include hard data such as viewability, response rate and scale, alongside assessments made by Kargo’s mobile advertising experts, such as brand safety.
“Kargo’s highly curated marketplace ensures that both advertisers and publishers can reap the benefits of highly performant content,” explained Lauren Hendricks, SVP, Global Marketplace Sales, Kargo. “It’s an improvement to all parties in a wider advertising ecosystem. We’re looking to ensure what other mobile and social advertising solutions cannot: a commitment to quality at an unmatched scale that can surpass what the duopoly is able to offer in terms of both efficacy and brand safety.”
While Kargo is in the process of bringing in additional publishers that meet the stringent new criteria, they are also actively working with existing publishers within its network to upgrade their performance, thereby increasing their desirability to advertisers. As a result, Kargo can now ensure the maximum possible efficacy of its publishers, in addition to their previous ability to provide greater reach than any other mobile ad solution, a fraud-free marketplace, brand safe content, and complete transparency.
“Kargo has a commitment to exceptional quality above all else,” said Harry Kargman, Founder & CEO of Kargo. “The brand recognition of a publisher on its own is no longer sufficient. As the first ad tech company to attain 100% ads.txt compliance, we’re dedicated to upholding the highest standards in order to benefit advertisers, publishers and consumers alike.”
Through this initiative Kargo has signed on dozens of new publisher partners, including: BBC, Distractify, Everyday Health, FashionBeans, GreenMatters, Men’s Journal, Multiply, RockYou and many more. For more information about Kargo’s ultra-premium publisher marketplace or to join, visit https://www.kargo.com/news/kargo-publisher-scorecard/.
Kargo puts the art in ad tech. We are a mobile-only advertising company that creates groundbreakingly innovative campaigns for over 200 of the world’s best-known brands. By partnering exclusively with a handpicked consortium of over 70 of the most highly respected publishers in the world, Kargo is able to reach 100% of smartphone users in the United States. Our scale eclipses Google and Facebook while ensuring brand safety, exceptional viewability and maximum security against ad fraud. Additionally, Kargo is the first and only mobile advertiser to achieve 100% ads.txt compliance. Kargo is TAG certified and a member of the Coalition for Better Ads.
Kargo’s achievements have been recognized by some of the industry’s most prestigious awards and rankings including: Adweek Mobile Innovator (2017), Crain’s New York Business Fast 50 (2015-2017), Deloitte Technology Fast 500 (2016, 2017), EY Entrepreneur of the Year NY (2016), Great Place to Work (2017), Top 25 Workplaces in NYC (2017), and Inc. 5000 (2015-2018). Kargo operates in New York, Chicago, Los Angeles, San Francisco, Dallas, Detroit, Sydney, and Auckland.