Kargo Publisher Scorecard
By Kargo | July 26, 2018
As the market continues to evolve, new challenges emerge. The rise of automation has forced brands to value performance over previously accepted success metrics. Brand safety, viewability, and scale are more essential than ever for marketers and publications alike.
Viewability issues –
50% of advertisers want stricter viewability standards
Banner blindness –
7/10 people don’t look at standard formats (*1)
Users are served more than 1,700 banner ads per month (*2)
Increased automation –
% of programmatic dollars increasing
Audience demand on the rise (stat)
Because we are committed to our mission of supporting professional publishing with mobile advertising that works, we are focused on supporting our publisher partners in identifying creative ways to stand out and succeed in this rapidly-evolving space.
Kargo’s Publisher Scorecard is our latest initiative to holistically quantify and unlock publishers’ potential. The goal is to provide them with tangible metrics to analyze and improve performance across key advertiser KPI’s. For insights into how we’re measuring performance, categories and metrics are below.
To see the latest industry trends that informed our scorecard, click here.