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NEWS ARTICLES

News Blog
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
Achieving Inclusive Investment with Kargo
Achieving Inclusive Investment with Kargo
Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners
Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners
‘The year of implementation’: How marketers are leveraging AI on mobile
‘The year of implementation’: How marketers are leveraging AI on mobile
Taking Over The Living Room
Taking Over The Living Room
Sierra Nevada Is Brewing A CTV Strategy – But Without Video
Sierra Nevada Is Brewing A CTV Strategy – But Without Video
Peloton’s Jess King launching wellness platform to ‘champion’ marginalized groups: ‘I want to give back’
Peloton’s Jess King launching wellness platform to ‘champion’ marginalized groups: ‘I want to give back’
How Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions
How Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions
AdLib and Kargo Partner to Democratize High-Impact Ad Creation
AdLib and Kargo Partner to Democratize High-Impact Ad Creation
Kargo Makes CTV Moves with VIDAA Partnership in Europe
Kargo Makes CTV Moves with VIDAA Partnership in Europe
Five Critical Advertiser Strategies For Making the Most of The NewFronts
Five Critical Advertiser Strategies For Making the Most of The NewFronts
Kargo Gives Buyers More Detail on CTV Campaigns
Kargo Gives Buyers More Detail on CTV Campaigns
A Commitment to Quality Delivers Big Benefits to Advertisers and Publishers
A Commitment to Quality Delivers Big Benefits to Advertisers and Publishers
American Eagle targets Gen Z on Snapchat
American Eagle targets Gen Z on Snapchat
Unlocking Contextual Targeting Opportunities on CTV
Unlocking Contextual Targeting Opportunities on CTV
Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply
Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply
Fetch TV Partners With Kargo For Sharper Programmatic & Digital Advertising Campaigns
Fetch TV Partners With Kargo For Sharper Programmatic & Digital Advertising Campaigns
Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media
Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media
Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve
Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve
Why Major SSPs Monetize the Majority of the Web's Low-Quality Websites
Why Major SSPs Monetize the Majority of the Web's Low-Quality Websites
Albertsons pilots dynamic ads across Facebook and Instagram
Albertsons pilots dynamic ads across Facebook and Instagram
How Danone and Discover Are Supporting Diverse Publishers
How Danone and Discover Are Supporting Diverse Publishers
Exclusive Q&A: Ollie’s Bargain Outlet digitally drives store traffic
Exclusive Q&A: Ollie’s Bargain Outlet digitally drives store traffic
How A.I. Will Change Your Brand's Relationship With Advertising
How A.I. Will Change Your Brand's Relationship With Advertising
Digital Ad Firm Kargo Is Acquiring a Video Tech Firm in a Deal That Could Be Worth $100 Million To Move Into Streaming TV Ads
Digital Ad Firm Kargo Is Acquiring a Video Tech Firm in a Deal That Could Be Worth $100 Million To Move Into Streaming TV Ads
SalesTechStar Interview with Jeannine Shao Collins, Chief Client Officer at Kargo
SalesTechStar Interview with Jeannine Shao Collins, Chief Client Officer at Kargo
(TEST) Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply
(TEST) Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
Kargo Unveils Attention Advertising Offering Across APAC
Kargo Unveils Attention Advertising Offering Across APAC
Kargo eyes connected TV and video tech for future acquisitions
Kargo eyes connected TV and video tech for future acquisitions

PRESS RELEASES

Press Releases
Kargo’s Fabrik Launches as First Online Video Player Integrated with Amazon Publisher Services’ Connections Marketplace
Kargo’s Fabrik Launches as First Online Video Player Integrated with Amazon Publisher Services’ Connections Marketplace
Kargo and the Ad Council Expand ‘Love, Your Mind’ Mental Health Awareness Campaign With New CTV Overlay
Kargo and the Ad Council Expand ‘Love, Your Mind’ Mental Health Awareness Campaign With New CTV Overlay
Kargo Welcomes Eric Hoffert as Chief Technology Officer
Kargo Welcomes Eric Hoffert as Chief Technology Officer
Diageo Executive John Kennedy Joins Kargo’s Board
Diageo Executive John Kennedy Joins Kargo’s Board
Kargo Named “Best Overall AdTech Company” in 2024 MarTech Breakthrough Awards
Kargo Named “Best Overall AdTech Company” in 2024 MarTech Breakthrough Awards
Kargo Announces New Integration with TikTok for Better Targeting and Reporting for Commerce Advertisers
Kargo Announces New Integration with TikTok for Better Targeting and Reporting for Commerce Advertisers
Kargo Partners with Attain to Power Real-time Sales Outcomes
Kargo Partners with Attain to Power Real-time Sales Outcomes
AdLib Partners with Kargo, Enabling Easy, High Impact Ad Creation and Deployment
AdLib Partners with Kargo, Enabling Easy, High Impact Ad Creation and Deployment
Kargo Unveils Revolutionary CTV Transparency Product for Advertisers
Kargo Unveils Revolutionary CTV Transparency Product for Advertisers
Kargo brings cross channel performance tool CORE product to APAC
Kargo brings cross channel performance tool CORE product to APAC
Ad Age Best Places to Work 2024
Ad Age Best Places to Work 2024
Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to Gold House, equalpride and PinkNews
Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to Gold House, equalpride and PinkNews
New Unprecedented Communications Effort Confronts National Mental Health Crisis
New Unprecedented Communications Effort Confronts National Mental Health Crisis
Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media
Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media
Kargo Named “Best Overall AdTech Company” in 2023 MarTech Breakthrough Awards Program
Kargo Named “Best Overall AdTech Company” in 2023 MarTech Breakthrough Awards Program
Kargo Names Jennifer Pelino as Chief Strategy Officer
Kargo Names Jennifer Pelino as Chief Strategy Officer
Kargo Acquires CTV Platform VideoByte As Part of Major Video Expansion
Kargo Acquires CTV Platform VideoByte As Part of Major Video Expansion
Kargo Hires Two Senior Executives to its Management Team: Jeannine Shao Collins as Chief Client Officer and Matt Novick as Chief Financial Officer
Kargo Hires Two Senior Executives to its Management Team: Jeannine Shao Collins as Chief Client Officer and Matt Novick as Chief Financial Officer
Kargo Relaunches in the UK to Service Growing Footprint
Kargo Relaunches in the UK to Service Growing Footprint
Kargo’s Unique Shoppable Ad Formats Drive 2x Lift in Key Ad Performance Metrics
Kargo’s Unique Shoppable Ad Formats Drive 2x Lift in Key Ad Performance Metrics
Kargo Acquires Ziggeo To Launch Next-Generation Video Offering For Publishers and Brands
Kargo Acquires Ziggeo To Launch Next-Generation Video Offering For Publishers and Brands
Kargo Names Heidi Gray New Chief People Officer
Kargo Names Heidi Gray New Chief People Officer
Kargo Adds Attention Advertising With Acquisition of Parsec
Kargo Adds Attention Advertising With Acquisition of Parsec
Kargo Announces First of Its Kind Partnership with NewsGuard and Industry-Leading Results with Oracle Moat, Validating Supply Quality
Kargo Announces First of Its Kind Partnership with NewsGuard and Industry-Leading Results with Oracle Moat, Validating Supply Quality
Brands Get Access To Unique Media Quality Metrics With Kargo and Adelaide Partnership
Brands Get Access To Unique Media Quality Metrics With Kargo and Adelaide Partnership
CafeMedia & Kargo Preferred Partnership Drives Higher Yield For Content Creators
CafeMedia & Kargo Preferred Partnership Drives Higher Yield For Content Creators
Kargo Announces Board of Advisors and 75% Year-Over-Year Revenue Growth in 2021
Kargo Announces Board of Advisors and 75% Year-Over-Year Revenue Growth in 2021
Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million
Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million
The Human Collective Grows More than 5x Since April Launch
The Human Collective Grows More than 5x Since April Launch
Kargo Recognized for Content Management Innovation in 2021 MarTech Breakthrough Awards Program
Kargo Recognized for Content Management Innovation in 2021 MarTech Breakthrough Awards Program