Advertising

for the Mobile Age

Kargo enhances advertising on the #1 device in America to deliver better business outcomes for marketers and premium publishers.

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Technology Built For Mobile

3 elements of mobile ad
 

The mobile device is plagued with bad advertising...
 

Most advertising technology was built for desktop, and does not solve keys issues:

  • Infinite Scrolls

  • Load Times

  • Shrunken creatives + ads on top of ads

  • Non-skippable video/experiences

  • ID problem

 

Kargo built a platform to improve and scale advertising on the mobile web by enhancing:

 
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WE START WITH THE BEST SUPPLY

With a focus solely on mobile, Kargo creates and offers specialized supply to marketers by directly integrating and optimizing impressions from the best performing publishers. 

 
Examples of Kargo Publisher Partners
Kargo certified by White Ops, TAG, iab

Kargo Publisher Scorecard

Our goal is to provide publishers with tangible metrics to analyze and improve performance across key advertiser KPI’s. Here are the metrics by which we evaluate publishers:

Kargo excels in performance, scale, brand safety, and ad product mix
 

 
Kargo identity enhancement
 

NEXT, WE IDENTIFY YOUR CUSTOMERS

Built around our Editorial Graph, our identity enhancement allows advertisers to reach and measure mobile consumers that are “unreachable” with third party cookies.

 
Mobile Identity Targeting
 

 
Kargo performance enhancement
 

THEN, WE FIND THE BEST PLACEMENT

The Kargo platform dynamically identifies and confirms the ad slot with the highest viewability on the page. Sentiment targeting enhances the campaign by identifying content that enhances brand recall.

 
50% boost in viewability with Kargo ads
 

 
Kargo creative enhancement
 

LAST, WE TAKE YOUR BASIC ASSETS AND BUILD MOBILE-FIRST ADS THAT DRIVE THE BEST RESULTS.

Kargo’s creative ad platform utilizes creative science to take your standard creative assets and enhance it to be seen 2X longer, driving the highest level of awareness, recall and sales lift.

 
Kit Kat Mobile ad creative example
 

 
Kargo Direct Access
 

AND IT’S EASY TO ACTIVATE

Kargo is directly integrated with leading DSPs, allowing advertisers to easily access leading mobile web publishers.

Choose your DSP below to learn more!