PUBLISHERS

KARGO LEVERAGES CREATIVE SCIENCE TO INCREASE THE VALUE OF MOBILE ADVERTISING FOR PREMIUM PUBLISHERS.

 

 

Mobile web inventory can be difficult to monetize

Kargo’s top commitment is helping publishers drive more yield from their properties. We create ad experiences that serve your audience and respect your brand.

 
 
 

 

A shared interest in trust

The first mobile platform to be completely Ads.txt compliant, Kargo is committed to fighting fraud and delivering quality experiences in premium environments.

VETTED & CERTIFIED DEMAND PARTNER

DESTINATION FOR QUALITY MOBILE

PLATFORM WIDE ADOPTION

 

 

A partnership powered by technology

KARGO SSP

  • Exclusive SSP for Kargo programmatic demand

  • Plugged into the top DSPs and trading desks

  • Makes your inventory and Kargo creative accessible to programmatic buyers via curated PMPs

  • Works dynamically with direct demand and supports passbacks so no impression goes unfilled

KARGO HEADER BIDDING

  • Dynamic allocation that will drive competitive yield and grow eCPMs

  • Efficiently manages delivery across multiple demand sources

  • Lean tech speeds up bidding time, minimizing latency

  • Turn-key setup via Index or Pre-bid

KARGO AD TAG

  • Integrates simply into the ad server

  • Unlocks Kargo’s full suite of ad products & creatives

  • Optimizes ad slots for best viewability potential

  • Reports on performance and attribution data

  • Used to drive both direct and programmatic demand