Premium, brand-safe supply at scale. Bespoke creative formats for all screens. Cookie-less audience targeting. Kargo brings them together like no other to over deliver on your goals across web, CTV and social.
SUPPLY
Kargo surrounds your brand with the best premium content
KARGO INVENTORY SCORECARD
Our goal is to provide publishers with tangible metrics to analyze and improve performance across key advertiser KPI’s. Here are the metrics by which we evaluate publishers:
PERFORMANCE
SCALE
BRAND SAFETY
AD PRODUCT MIX
CREATIVE
Kargo designs ad campaigns that aren’t just viewable, but memorable
People don’t look at standard ads
More people see Kargo Ads compared to standard ads
Longer view time compared to standard ads
SIDEKICK
Scroll Reactive Venti
Venti Canvas Video
Scroll Reactive Keyart
AUDIENCE
Kargo’s Editorial Identity Graph offers mobile specific curated data strategies of audience-based and cookie-less signals to find your target audience.
AUDIENCE-BASED SIGNALS
CRM ACTIVATION
1st Party, Lookalikes
KARGO 1ST PARTY
Readers, Engagers, Shoppers
REMARKETING
Sequential, Retargeting
3rd PARTY DATA
Demo, Behavioral
COOKIELESS SIGNALS
EMOTIONAL STATE
Inspired, Sad, Happy, etc.
COOKIELESS DEMOGRAPHICS
Age, Gender, Behavioral Index, etc.
TECHNOGRAPHIC SIGNALS
Phone, Browser, Device,
OS, Zip/State
EDITORIAL/LIFESTYLE CONSUMPTION HABITS
Keyword Targeting,
High Indexing Site List
READING BEHAVIORS
Reader Sophistication, Reader Speed, Scroll Velocity
Achieving outcomes for brands
Kargo leverages industry leading measurement partners and first-party tools to measure creative best practices, ad effectiveness and ROAS.
With our proprietary Kargo Brand Response tool you can harness insights and optimize when it really counts—while your campaign is still live.
REAL-TIME RECRUITMENT
Our non-panel survey delivers a larger sample size and higher response rate.
SEAMLESS SURVEY
In-content survey can be completed without taking users off the page.
ACTIONABLE RESULTS
Leverage the vast pool of resulting insights to optimize campaign mid-flight.
STRATEGIC OPTIMIZATION
All results are integrated into our data platform to inform future initiatives.