The CEO makes some predictions and discusses major pain points for those in the digital media industry.
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The CMO discusses trends and has some advice for those in the digital media industry.
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Mobile brand advertiser Kargo has launched several new creative ad formats that were uniquely designed based off of research findings to provide mobile users with an engaging way to interact with brand advertising.
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Upbeat articles on publisher websites spur more than 50% higher engagement for ad placements by CPG and entertainment brands, according to a sentiment study by mobile advertising platform Kargo shared with Mobile Marketer.
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Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really resonate.
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Madison Avenue may perceive video as the most premium digital advertising format, but new scientific research indicates it may not be as effective as standard or animated banner ads in terms of actually seeing or experiencing an ad’s exposure.
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Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns.
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As the market continues to evolve, new challenges emerge. The rise of automation has forced brands to value performance over previously accepted success metrics. Brand safety, viewability, and scale are more essential than ever for marketers and publications alike.
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Critics say the search giant’s ad-blocking plan—which will screen out certain types of ads in its Google Chrome browser—is self-serving.
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How can you put the “art in ad tech” in 2018?
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Kargo was the first company to achieve full ads.txt compliance in December.
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Kargo has promoted three members of the executive team.
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Kargo promotes three members of executive team following quarter of record-breaking revenue.
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