Kargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set Themselves Apart
By Sara Jerde | October 2, 2018
Full article ran here.
With the backdrop of Palm Springs, Adweek recently caught up with brand, marketing and media leaders at Brandweek to chat about why we can expect to see those industries evolve and change over the next few years.
We chatted with Harry Kargman, CEO of Kargo about how publishers can set themselves apart in the changing landscape.
“For digital publishers to win, not only do they need to get audience, but they need to actually come up with a story as to why they should get a carve out where brands should actually say ‘I want to run there,’” Kargman said.