Kargo’s Fabrik Launches as First Online Video Player Integrated with Amazon Publisher Services’ Connections Marketplace

November 21st, 2024

Fabrik allows publishers to choose to prioritize their own video content or receive Kargo’s unique demand via the ad unit.

Kargo, a leading innovator in mobile and CTV advertising, is pleased to announce that Fabrik has proudly launched as the first online video player on Amazon Publisher Services’ (APS) Connections Marketplace.

This collaboration marks a significant milestone in enhancing video advertising solutions for brands and advertisers looking to optimize customer engagement and offers publishers new means to retain users on-page while generating meaningful revenue.

"We're thrilled to have the Fabrik Video Player available within Connections Marketplace,” says Scott Mattler, Associate Director of Publisher Development at Kargo.

“This allows publishers to easily adopt the Fabrik player, providing a seamless integration experience with zero development work required, enabling quick access to Kargo's premium demand and exclusive ad formats."

Known for its superior performance, Fabrik allows publishers to prioritize their own video content or receive Kargo’s unique demand via the ad unit. Publishers also benefit from the full control of Fabrik’s platform offerings, incorporating CMS capabilities such as storing music, video, photos and the software for managing, sharing and embedding data.

Already working hand-in-hand with ad tech to speed up page loads, improve search rankings and deliver more beautiful user experiences, Fabrik’s expansion into online video monetization serves as the clear next step to extend its mission to benefit publishers.

APS publisher customers can request-to-connect to Fabrik simply logging in to their APS account and navigating to the Connections Marketplace menu. For more information about Kargo and the Fabrik video player, please reach out to pub@kargo.com.