Kargo and the Ad Council Expand ‘Love, Your Mind’ Mental Health Awareness Campaign With New CTV Overlay

November 12th, 2024

Kargo, an innovator in digital advertising, is helping the “Love, Your Mind” campaign from Huntsman Mental Health Institute and the Ad Council drive awareness of mental health resources to more people. 

The partnership utilizes Kargo’s new CTV overlay format to amplify the meaningful campaign across holiday content, live-streamed sports and movies to maximize exposure across an engaged audience. While viewers are leaning-in: watching an episode, game, or movie, the overlay sits on top of the content allowing the poignant message of “Love, Your Mind” to reach a wider audience.

“We're excited to partner with Kargo to help extend the reach of our ‘Love, Your Mind’ campaign to normalize discussions about mental health and get much-needed resources to people across the country,” said DJ Perera, Chief Media Officer, the Ad Council. “By engaging audiences when they are already viewing content they enjoy, we can effectively reach them with our message of prioritizing mental health.” 

The initiative inspires people across the country to nurture their relationship with their minds the same way they care for their closest personal relationships. 

“Kargo is thrilled to partner with the Ad Council to amplify the ‘Love, Your Mind’ campaign with our new CTV overlay formats to remind people to love their minds,” shared Harry Kargman, Founder & CEO, Kargo.  

“The hardest part is driving awareness, but Kargo’s new overlay format will grab viewers’ attention and remind people that no matter what else is going on in their lives, they can love themselves regardless of the twists and turns.”

The “Love, Your Mind” overlay debuted in October and will run through Nov. 17, 2024. It features a QR code that will take viewers to the LoveYourMindToday.org website, which helps individuals explore specific emotions and scenarios that can affect their mental health, along with suggesting self-care strategies and coping practices.

The website also features stories from a variety of people reflecting on how they have navigated their own challenges, assuring site visitors that they are not alone in their struggles. The campaign aims to help people to be more open, accepting and proactive when it comes to mental health.