Kargo Unveils Revolutionary CTV Transparency Product for Advertisers
April 24th, 2024
Advertisers Unlock New Growth Potential With Transparent, Granular CTV Placement Insights
Kargo, a leader in the digital advertising space, today announced a new CTV product that provides unprecedented transparency for advertisers. Until now, CTV media buying has been an opaque process, offering little insight to advertisers. Kargo is releasing an industry-first capability, providing advertisers with the ability to see exactly where their ads are being delivered, down to the specific shows, ushering in a new era of clarity and confidence in CTV advertising.
Advertisers can target CTV advertising more precisely to ensure higher contextual relevance and stronger brand suitability. In addition, Kargo provides detailed reporting that helps advertisers analyze campaign performance resulting in improved optimization and better content alignment over time.
CTV show level targeting provides measurable improvements for advertisers increased Familiarity, Consideration and Customer Acquisition/Retention by 2x and drove 3x is more effective at driving both Consideration and Customer Acquisition and Retention when compared to keyword targeting.
CTV is experiencing phenomenal growth with demand from advertisers at an all time high, but some infrastructure and insights have not kept pace. Advertisers commit millions of dollars to CTV campaigns but have little idea where their ads actually run. Kargo's innovative solution directly addresses this issue by offering detailed visibility into ad placements across the CTV landscape. For the first time, advertisers will have access to granular reports detailing the channels, programs, and even the specific episodes where their ads are displayed. This level of detail ensures that advertisers are fully informed about their ad placements, enabling them to make more strategic decisions and gain a deeper understanding of their reach and impact.
Kargo is taking a bold step forward in redefining the standards of trust and clarity in the digital advertising space. As the leader in quality display inventory, Kargo is taking the same approach to ensuring transparency and control for advertisers on CTV with the most transparent solution on the market. Advertisers now have at their disposal a powerful tool that not only sheds light on the intricacies of ad placements but also empowers them to navigate the CTV advertising landscape with new found confidence and precision. This advancement underscores Kargo’s role as a leading innovator in digital advertising and their strong commitment to enhancing the transparency, efficacy, and integrity of ad placements across the digital spectrum
"Transparency in advertising is no longer a luxury; it's a necessity. Our new product is not just about providing information; it's about empowering advertisers to make decisions backed by data in quality environments. This leads to more efficient ad spend, enhanced brand safety and strengthens the trust between advertisers and platforms," said David Naffis, General Manager of CTV at Kargo.