Kargo brings cross channel performance tool CORE product to APAC

February 23rd, 2024

Kargo brings cross channel performance tool CORE product to APAC

Kargo has launched its CORE (Create Once, Run Everywhere) product in the APAC market. 

CORE works to allow advertisers to use their creative assets across screens for campaign performance at scale. Kargo originally launched CORE in APAC for video and has now expanded the offering with a cross-screen pre-roll that runs across mobile, tablet, desktop, OTT, and CTV. 

Kargo CORE reports other features including activation through direct PMP and programmatic guaranteed channels. Brands can also get extended reach on their preferred device with the ability to retarget users with a personalised experience to build stronger brand-customer relationships.

“According to IPSOS 75% of a campaign’s success is driven by creativity,” said Robert Leach, Kargo APAC general manager. 

“But as consumers flip through devices, maintaining cross-screen consistency with memorable ads is a necessity. So, given the high costs and lengthy turnaround times, how can brands tackle this task? The answer lies with Kargo’s newly expanded CORE creative suite.”

According to Comscore, brands have seen a 17% increase in unique reach and a 14.2% lift in attention when pairing desktop with mobile, for example. In another study, Comscore found that seeing an ad on four screens for a single campaign increased ad recall, brand favorability, and recommendation intent.

This is the first major product launch for Kargo this year. At the end of last year, said that it would be working to invest and expand in APAC in 2024 and plans to introduce a number of new products and offerings in CTV advertising.

“APAC holds a pivotal role in Kargo’s global plans for 2024,” said Neill Pitt, Kargo’s APAC sales director.

“We have launched a range of new omnichannel digital display ad units throughout this year, which have proved extremely popular. At the same time we have also witnessed tremendous interest in our unique enhanced CTV pre-roll products as well as our proprietary social commerce and eCommerce solutions. We eagerly anticipate expanding our offerings to meet the surging demand in 2024 and have some incredible innovation set to launch early in the new year.”