How Do Foldable Screens Impact Mobile Advertising?

Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how the properties of the palette can enhance consumer experiences. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising.


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Lucas Dawson
Changing the Ad Narrative to Enhance Customer Experience

As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating. According to Chris Keune, VP of Data Innovation at Kargo, shifting the focus back to the consumer starts with changing the way advertisers speak to each other.

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Lucas Dawson