Stranger Things leaves a goal to aspire towardRead More
Kargo, the leader in mobile brand advertising, announced that after implementing White Ops’ pre-bid prevention product, MediaGuard, it has achieved less than a 0.3 percent invalid traffic rate.Read More
Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how the properties of the palette can enhance consumer experiences. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising.
Kargo mobile brand advertising has welcomed Perry Smith to their sales team to spearhead sales efforts in the Melbourne and Victoria markets.Read More
As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating. According to Chris Keune, VP of Data Innovation at Kargo, shifting the focus back to the consumer starts with changing the way advertisers speak to each other.
Kargo's publisher network is a way for advertisers to reach a sizable mobile audience that demonstrates its interests with its content choices, and enhancing its quality controls could help it attract advertisers that are looking for a strong alternative to Google and Facebook while wanting to reap the benefits of programmatic buying.Read More
Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most demand-side platforms (DSPs) and creates a unified auction from all demand sources, thereby changing the dynamics of the second-price auction universe that it created.Read More
Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy.Read More
The "It Can Wait" public service message reached millions and outstripped benchmarks by putting the focus on mobile viewers.Read More
Global brand ads leader Kargo has announced a significant addition to its team in New Zealand and Australia, appointing Maria Bajalica as sales manager in New Zealand.Read More
Spotlight on a thought leader in the digital media industry.Read More
The CEO makes some predictions and discusses major pain points for those in the digital media industry.Read More
The CMO discusses trends and has some advice for those in the digital media industry.Read More
Use contextual signals to make ads more human.
Mobile brand advertiser Kargo has launched several new creative ad formats that were uniquely designed based off of research findings to provide mobile users with an engaging way to interact with brand advertising.Read More
Upbeat articles on publisher websites spur more than 50% higher engagement for ad placements by CPG and entertainment brands, according to a sentiment study by mobile advertising platform Kargo shared with Mobile Marketer.Read More
The CEO has some advice for those in the digital media industry.
Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really resonate.Read More
Madison Avenue may perceive video as the most premium digital advertising format, but new scientific research indicates it may not be as effective as standard or animated banner ads in terms of actually seeing or experiencing an ad’s exposure.Read More
Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns.Read More