Peloton’s Jess King launching wellness platform to ‘champion’ marginalized groups: ‘I want to give back’

June 20th, 2024

As featured on PageSix

Peloton instructor Jess King has announced she’s launching a new wellness platform to “champion” people who have been underrepresented.

The dancer-turned-spinner, who identifies as queer, will launch “On the Record” with Kargo’s Fabrik content management to feature content from both her and a group of diverse contributors to discuss everything from parenting to LGBTQIA+ issues.

“What’s powerful is that they can see me and see that I’m adored and celebrated for exactly who I am,” she told Page Six exclusively at Stagwell Sport Beach during the Cannes Lions festival on Wednesday.

“As a queer person it’s really important for other queer people to see that. It doesn’t always have to be suffering. There are people out here who love you and celebrate you and want you to be exactly who you are.”

As an LBTQIA+ ambassador, King hopes to inspire others to “shine our light bright enough” to quiet the “haters.”

“Loud and proud!” the “So You Think You Can Dance” alum said. “365.”

King, 39, plans to use her new website to provide “more context” to topics that she and others may not be doing “creatively in our content on social media.”

“There is a return to wanting to dive in and to learn and be a student of life,” King told us. “What’s going to make this different is that I’m using all of my resources, which are vast. I’m multi-hyphenated so I have many multiple interests. … This just the beginning of something.”

King revealed she hopes to launch a podcast in conjunction with “On the Record” as well as feature longer-form content.

“I’m hoping to provide a lot of value. I’m hoping to provide a place for myself, for my community and also other writers. … I want to give back.”