Remove Digital Content Label Targeting where possible.
DV360’s Digital Content Label Targeting does not effectively measure new content. Many user interactions with our ads originate from subdomains, e.g. http://www.cnn.com/entertainment, where the user has clicked and read through editorial content instead of hitting the home page, e.g. http://www.cnn.com. Because of this, a portion of our traffic is labeled as unclassified, which results in Kargo inventory being un-biddable when Digital Content Label layers are applied.
Kargo’s inventory is highly curated and has above-average brand safety as measured by MOAT and HUMAN. Kargo recommends all Digital Content Label filters be removed for optimal scale and performance.