Uncheck all DV360 "Demographics" targeting boxes (age, gender, parental status, HHI)
Within the Targeting section for your Advertiser, Insertion Order, or Line Item, navigate to the "Demographics" subsection. You have the option to filter your targeting based on Age, Gender, Parental Status, or Household Income (refer to screenshot below).
Because this targeting feature is proprietary to Google's technology and is intended to work across AdX inventory, it does not accurately classify Kargo's supply and therefore labels most of Kargo's bids as "Unknown".
Kargo recommends unchecking ALL boxes in the Demographics targeting section. If it is required to use these targeting options, you must check the "Unknown" boxes in order to properly respond to and scale against Kargo PMP Deals. The below screenshot is an acceptable setup.
