Kargo now has an API integration with Display & Video 360 (DV360) to simplify the workflow for creating deals by automatically syncing deal IDs. The deal’s details are pushed directly to your DV360 dashboard, reducing the chance for data entry errors and leading to quicker deal launch. Once a deal is pushed to DV360 through this integration, buyers won’t be able to manually create a deal with that same deal ID and will instead verify and accept the deal in the Negotiations dashboard.
Buyer Workflow:
When a deal is created by your Client Services Manager at Kargo, a Negotiation offer will appear in your DV360 dashboard under Inventory > Negotiations.