Find out which mobile platforms offer the most value for advertisers
Published: Summer 2019
Mobile devices are now the single most-used platform for media consumption with nearly 4 hours of use per day, just slightly ahead of television. Along with the rapid increase in usage, advancements in mobile technology are driving shifts in content creation, distribution, and consumption. How have these changes impacted marketers and advertisers looking to reach their audiences on mobile? Has this affected consumers’ platform usage within mobile - specifically, consumer engagement in-app? Where can advertisers achieve the best value on mobile in 2019?