Challenge

Ent, a Colorado-based credit union, had two goals for its advertising campaign: drive business and increase brand favorability/connection. Recognizing the shortcomings of a campaign focused solely on CTR and impressions, Ent leaned into a deeper data-driven approach. With guidance from agency partner Tombras, Ent used brand lift & conversion lift to measure the overall  impact and efficacy of the campaign.

 
 

Digging into its display campaigns, Tombras and Ent knew they could squeeze more value from the channel by finding ways to expand on the creative and consumer experience. The team found that unique, high impact and native display units delivered by Kargo specifically resulted in significant incremental lift for Ent, while the rest of its more standard display campaigns were providing little added value.

 
 

Solution

Tombras and Ent brought in Kargo to help scale their digital advertising presence. Using Kargo’s self-service Composer tool, Ent was able to easily upload pre-existing brand assets and instantly turnout a variety of exclusive, impactful formats designed for specific KPIs. With this new suite of creative units, the agency was able to leverage incrementality lift testing to showcase the massive impact these ads had on driving true business outcomes.

The Results

Kargo performed significantly better than comparative ad units, delivering:

  • 3.7% incremental brand lift

  • 6X CPA efficiency

Kargo’s Composer helped Ent achieve and surpass their business goals with its collection of high performing creative units that can be deployed at scale for iterative testing of different creative, ad types and formats– allowing for quick and seamless optimizations.

 
 
 

By reinventing native advertising from the ground up, Kargo’s Composer combines beautiful, unique ad units with high quality editorial environments to drive proven performance. Kargo empowers agencies and brands to combine creative and programmatic media buying. Brands can use the self-service tool to create new ad units from existing creative across a huge range of ad types. From there, they can easily test campaigns and measure results to identify dramatic improvements.