The Opportunity
Saks Fifth Avenue is the leading luxury shopping destination. For over four years, Saks and Kargo have partnered closely; continually optimizing campaigns through a data-driven, test & learn strategy, driving strong incremental return on ad spend, at scale. When Saks sought to efficiently increase overall customer reach, they turned to Kargo to test a new approach to their traditional retargeting campaigns.

The Approach
Kargo and Saks built a more efficient strategy for retargeting audiences without risking their existing customer base or topline revenue. Together, the teams devised testing strategies, created campaigns, and reviewed data reports in real time. Kargo recommended Meta Advantage+ Shopping Campaigns (ASC) as a way to reach Saks’ existing customers without the need for a dedicated remarketing campaign. Kargo was able to analyze existing customer reach, and cost between the two approaches. Additionally, Saks leveraged Kargo's proprietary feed technology to unlock Multi-Product Image Overlays to boost engagement.

Kargo has provided invaluable service over the last four years. As our trusted partners, they have created an environment where we are comfortable testing new innovative strategies, all while having the confidence we are upholding the elevated experience that our customers expect from Saks Fifth Avenue. This empowered us to pivot from an approach that was working in order to achieve even better results.”

Trisha Henderson, VP, Growth Marketing
& Integrated Marketing, Saks Global

The Results
Moving the needle on already high-performing campaigns can be challenging, but Kargo and Saks exceeded expectations. The new campaign structure maintained profitable ROAS without negatively impacting existing customer order percentage, all while saving media spend via more efficient CPMs and increasing overall reach.