Kargo Partners with Attain to Power Real-time Sales Outcomes
June 12th, 2024
Advertisers can see how campaigns perform against sales metrics to optimize performance
Kargo is announcing a partnership with Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands. The partnership addresses advertisers’ growing interest in bridging high-impact, branding campaign and performance objectives to account for changing consumer commerce behavior.
Kargo will provide advertisers with Attain’s real-time commerce data in order to help brands see how their campaigns are performing against key metrics. With this partnership, Kargo advertisers can make informed media decisions that will have a direct positive impact on their campaign outcomes. Kargo’s offerings, including their CTV, core programmatic, and commerce products, are designed to maximize real-world sales outcomes, reinforcing the value of their media investments.
By adopting Attain’s real-time sales metrics, Kargo is setting a pioneering standard. They demonstrate that media investments should not only drive media KPIs and brand lift metrics, but also have a direct correlation with real-world incremental revenue for advertisers. Attain is the largest permissioned purchase panel in the U.S. tracking over $500 million of purchase data every day. As the gap between brand advertising and performance advertising continues to disappear, Kargo and Attain provide a solution for brands that gives them the insights they need to reach a variety of campaign goals at once. Kargo’s unique ad formats across CTV, video, mobile and display capture attention and drive interaction - and sales. With Attain’s data, advertisers can see the full picture of an ads value all the way to actual purchase.
"With marketers now more than ever needing to ensure that invested media dollars drive business outcomes, Kargo provides a unique solution to advertisers, with unforgettable ad creative that doesn’t just capture attention, but also drives sales outcomes. We are thrilled Kargo has partnered with Attain to power real-time performance transparency for its advertisers and make the most of Kargo’s offering,” said Brian Mandelbaum, CEO and co-founder of Attain.
“Today’s consumer can discover a new brand and decide to purchase all in the same experience. With our Attain partnership, advertisers are able to measure sales in real time and fine tune their campaigns to maximize different outcomes based on their goals, providing more transparency and control,” said Billie Hirsh, VP of Marketing and Research at Kargo.
About Attain
Attain is North America’s largest opt-in purchase data platform, with over 7 million consumers. Built for the cookieless internet, it provides visibility across all retailers, verticals and purchases. Attain’s real-time measurement solutions, high-fidelity audiences and proprietary insights enable outcomes like gaining new customers, retaining existing customers and increasing customer lifetime value.