Kargo Named “Best Overall AdTech Company” in 2024 MarTech Breakthrough Awards
August 15, 2024
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Kargo is excited to announce that it has been recognized as winner of the “Best Overall AdTech Company” award in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Kargo provides a breakthrough platform designed to help advertisers create and manage high-impact, visually engaging ad campaigns. With a focus on digital advertising and marketing, their services enhance ad performance through innovative formats and technology, such as interactive and rich media ads. The company also leverages comprehensive data and insights, that help advertisers optimize campaigns, improve targeting, and drive better results.
Kargo’s platform supports all aspects of ad management, from creation and delivery to measurement and optimization. The company specializes in mobile, CTV, social, and e-commerce campaigns and serves as a media marketplace offering 100% premium supply. Working with premium publishers and data suppliers, Kargo helps brands build their data stack and offers transparency on placement. Kargo’s advertising experiences go beyond initial impression to keep consumers engaged. This suite of full-funnel advertising solutions helps brands forge customer connections across various platforms, including mobile, desktop, television, and social media.
“In honor of our 20th anniversary, we were proud to launch several major initiatives all designed to bring incredible experiences to audiences while supporting publishers and advertisers, and delivering beautiful, memorable experiences to audiences that don’t exist anywhere else,” said Harry Kargman, CEO and Founder at Kargo. “We’re grateful to MarTech Breakthrough for this esteemed recognition and we’ll continue to nurture our deeply loyal advertiser and publisher relationships with whom we wouldn’t be able to accept this award.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the
innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted thousands of nominations from over 15 different countries throughout the world.
“No other advertising company is as consistent in their commitment to excellence, creativity and quality as Kargo. Fostering and sustaining strong brand affinity is a known challenge for advertisers. That makes it essential for brands to distinguish themselves by delivering exceptional personalized experiences and engaging moments,” said Steve Johansson, Managing Director at MarTech Breakthrough. “We’re so pleased to award Kargo with ‘Best Overall AdTech Company’ as they continue to deliver effective advertising solutions that captivate audiences and achieve measurable outcomes for their wide-ranging brands and customers.”
Kargo also helps in targeting and optimizing demographic, behavioral, and contextual approaches to ensure that ads reach relevant audiences. In addition, Kargo protects brands from fraudulent activities making sure ads are compliant and cognizant of brand reputation. The platform supports a range of devices and operating systems, allowing for integrated campaigns. Kargo also supplies advertisers with tools for A/B testing, real-time adjustments, and algorithmic optimizations, maximizing return on ad spend.
Recently, Kargo's Multicultural Content Amplifier program was launched to attract significant advertiser investment for diverse publishers, connecting brands with multicultural-owned media and generating new revenue opportunities for publishers. The company also introduced unique CTV capabilities, enhancing transparency, creativity, and precision through full-screen CTV Glass ads, Show-Level Targeting, and advanced contextual targeting.