Kargo Recognized for Content Management Innovation in 2021 MarTech Breakthrough Awards Program
August 12, 2021
Kargo, the leader in mobile advertising, today announced that its Fabrik solution has been selected as the winner of the “Best Overall Web Content Management Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Fabrik is a proprietary content management system (CMS) that provides media buyers with a single-point of entry and a streamlined process that stands out in an otherwise fragmented marketplace. Combining the Fabrik CMS with advertising dramatically increases performance for the premium content publisher while making it much easier for brands to create highly impactful campaigns at scale.
Representing the publications’ owned and operated inventory, Fabrik dramatically increases monetization opportunities for the publishers and provides exclusive ad experiences for advertisers. Brands are able to gain exclusive publisher inventory opportunities and can combine them with Kargo’s mobile-first creative and programmatic technology to build truly high-impact campaigns.
With audience development at the forefront of Fabrik’s offering, publishers on the platform are able to maximize monetization, speed, organic growth and syndication.
“53% of publisher traffic comes from Google search, which ranks pages based on things like page speed and performance. Messy CMS and adtech setups create latency, high bounce rates, low SEO and WCV Rankings as well as under-monetization for publishers,” said Harry Kargman, Founder & CEO at Kargo. “Fabrik by Kargo is a modern CMS that works hand-in-hand with adtech to speed up page loads, improve search rankings and deliver more beautiful user experiences. We are truly honored that MarTech Breakthrough has seen fit to recognize Fabrik’s innovation in the space and will continue to streamline and advance its abilities in the future.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.
“In today’s landscape, the old notion of ‘church and state’ between editorial and advertising is no longer relevant, but publishers are still burdened by completely siloed technologies for content and monetization. Traditional CMS’ are built with a focus on editorial while adtech platforms are focused on monetization,” said James Johnson, Managing Director at MarTech Breakthrough. “With Fabrik, publishers can add the digital capabilities they need to reach their audience online while also delivering the best overall user experience while reducing costs and increasing ROI. Congratulations to Kargo for winning our ‘Best Overall Web Content Management Solution’ award for Fabrik.”
Leading media brands including OK! Magazine, Radar Online and Distractify are currently on the Fabrik platform which is available immediately to other publishers looking for a CMS solution.