Fireside Chat: Kargo x Pfizer

Kargo Founder and CEO Harry Kargman talks pharma and big brand marketing with Pfizer's Integrated Media Strategy Lead Wendy Aldrich at the Brand Innovators Brand Marketing Summit. With pharma becoming a mass market brand and Pfizer completely revamping its marketing playbook, the timing couldn't be better for this spirited fireside chat. Together these industry leaders discuss the meaning of "Pfizeration" and explore the importance of pushing the envelope and seizing every opportunity - quickly, creatively and differently.

Learn about the challenges facing pharma brands and how these well-established companies are working to build trust and create brand affinity. Find out how the pandemic played a key role in Pfizer's new approach to branding and how it shaped their new brand identity. For Pfizer - the future is about prioritizing their audience by solving patient needs - but how does Taylor Swift, Travis Kelce + Lady Gaga fit into the equation? The answers are all right here - watch the full video now!