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Learn How Simple Creative Enhancements to Mobile Ads Can Increase Awareness & Favorability

Published: Fall 2018

With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?

Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Uncover which formats excel on mobile devices and how marketers can take advantage of understanding how consumers respond to a wide variety of ad unit formats.With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?

Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Uncover which formats excel on mobile devices and how marketers can take advantage of understanding how consumers respond to a wide variety of ad unit formats.

Key Takeaways:

  • Understand why some mobile ads are more effective than others

  • Implement best practices to optimize mobile ad content, formats and creative

  • Make informed decisions to maximize mobile Return on Ad Spend (ROAS)

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