Breaking through the static on tv glass
Kargo CEO Harry Kargman sits down with LG Ad Solutions President Serge Matta and Hershey’s Head of Media Analytics Vinny Rinaldi at the recent IAB NewFronts to discuss the future of CTV and how brands can leverage the technology of SmartTV in order to reach consumers in new, innovative and digital-first ways. With an eye toward the future, Kargman and his fellow thought leaders explore the potential of disrupting TV advertising to create immersive, in-the-moment consumer experiences that drive ownership of the living room and take advertising to the next level.
Learn how brands can truly make Smart TVs smarter, and why, in a world of de-identification, measurement and data are becoming increasingly more important. Listen in when they consider the point: if data is king, where does that leave advertising as an art form? And how do brands find the equilibrium between data science and art when it comes to building and delivering an effective ad campaign?
Tune in for this exciting, thought provoking and forward-thinking discussion on CTV advertising. Together with Matta and Rinaldi, Kargman offers insights and a clear game plan for marketers looking to capitalize on this new frontier. Bottomline: TV remains the most watched and most powerful screen in the household, and CTV advertising is only in its infancy with the surface of its huge potential barely scratched. By first understanding how it’s consumed and then coordinating marketing efforts across all screens, brands can tap into the massive power of CTV advertising and ultimately own the living room. Watch now!