Harry kargman talks ctv @ iab newfronts!
CEO Harry Kargman took center stage at IAB NewFronts to announce this exciting next frontier for Kargo. Tune into this highly charged presentation to learn how Kargo - always with an eye on innovation and design - is disrupting the TV industry.
Touching on Kargo’s groundbreaking two decades in mobile, Kargman unveils Kargo's mission to transform the TV industry. Find out how Kargo plans to break through the TV glass without interruption and reimagine the current state of CTV. Listen and learn how Kargo’s exciting CTV adaptations will redefine TV advertising and create a future free from the stagnant and outdated :15/:30:60 second ad pods.
According to Kargman, the future of CTV will be populated by new formats that bring beautiful, fully integrated creatives to life. Through its comprehensive platform and commitment to next generation solutions, Kargo is creating a world where advertising ventures beyond simply messaging to a state of immersive and interactive viewer experiences. Find out how Kargo plans to empower brands to completely take over the viewing experience and own the living room with well orchestrated, cohesive omnichannel campaigns. Always looking to the next frontier, Kargman sums it up with the powerful words of revolutionary fashion designer and business icon Karl Lagerfeld “Embrace the present and invent the future”. Discover why Next Never Ends for Kargo.