CHALLENGE
Global digital advertising agency Mindgruve tapped adtech partner Kargo to help a financial client increase brand awareness and drive attention metrics.
SOLUTION
Kargo transformed the client’s existing banner ads into custom, high-performing creative assets. To capture incremental attention and secure stronger performance metrics, Kargo utilized its Creative Science solution to build 3 curated creative formats: Social Echo, Venti and Runway Expandable.
*Creatives above are white labeled and not the actual creative from the campaign
RESULTS
Kargo’s innovative approach to creative design infused new life into the client's banner ads. With Kargo’s unique formats, the brand achieved a significantly stronger dwell time and reached a new high for the client’s click performance (CTR) without incurring additional production costs. As brands seek to conquer the digital landscape and secure consumer loyalty, Kargo empowers brands and agencies to capitalize on the power of high-impact creative by making it easily accessible, device-optimized, and brand-curated.
