Marketers

Kargo offers Programmatic and Direct buying opportunities, powering brands and agencies across the mobile web.


Kargo unlocks the
power of the web

With massive scale—reaching users across browsers as well as social and utility app web kits—giving your brand the opportunity to intercept users in premium environments where they’re leaning in and engaging. 

 
183M

UVMs
Reaching 100% of
US smartphones

9/10

Users view ads in
premium editorial

(vs 6/10 in social)

67%

Higher brand lift
in premium content
than non-premium

1.6s

To prompt
successful recall

(6.7x faster than social)

 

A tech platform made for mobile

 
3 elements of mobile ad
 
 

1. SUPPLY

Header Based Supply Side Platform and High Quality Mobile Marketplace

2. CREATIVE

Mobile Optimized Creatives that are not just viewable – they are memorable! Seen by 70% more people, 2X as long, highest unaided recall @ 25% 

3. AUDIENCE

Identity Solutions that allow you to target and measure mobile users that are “unreachable” with third party cookies

 

 
Number 1
 

SUPPLY

Kargo surrounds your brand with the best lifestyle content

 
Examples of Kargo Publisher Partners
Kargo certified by White Ops, TAG, iab

Kargo Publisher Scorecard

Our goal is to provide publishers with tangible metrics to analyze and improve performance across key advertiser KPI’s. Here are the metrics by which we evaluate publishers:

Kargo excels in performance, scale, brand safety, and ad product mix
 
 
 
29%

LONGER
In-View Times

(vs MOAT benchmarks)

45%

HIGHER
In-View Rates

(vs MOAT benchmarks)

 

 
Number 2
 

CREATIVE

Kargo designs ad campaigns that aren’t just viewable, but memorable

Kargo infuses Creative Science to enhance your mobile image.

 
7/10

People don't look at standard banner ads.

70%

More people see Kargo Ads
compared to standard banners

2x

Longer view time
compared to standard banners

 
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Sidekick

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Scroll Reactive Venti

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Venti Canvas Video

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Scroll Reactive Keyart


 
Number 3
 

AUDIENCE

98% of young consumers have smartphones and they can be hard to reach

Kargo’s Editorial Identity Graph offers mobile specific curated data strategies of audience-based and cookie-less signals to find your target audience.

 

Audience-Based Signals

CRM ACTIVATION
1st Party, Lookalikes

KARGO 1ST PARTY
Readers, Engagers, Shoppers

REMARKETING
Sequential, Retargeting

3rd PARTY DATA
Demo, Behavioral

Kargo CRM Activation & 1st Party Data

COOKIE-LESS SIGNALS

EDITORIAL/LIFESTYLE CONSUMPTION HABITS
Keyword Targeting,
High Indexing Site List

READING BEHAVIORS
Reader Sophistication, Reader Speed, Scroll Velocity

EMOTIONAL STATE
Inspired, Sad, Happy, etc.

COOKIELESS DEMOGRAPHICS
Age, Gender, Behavioral Index, etc.

TECHNOGRAPHIC SIGNALS
Phone, Browser, Device,
OS, Zip/State

Media Evaluation Partners include ComScore, Moat, grapeshot
 

Achieving outcomes
for brands

Kargo leverages industry leading measurement partners and first-party tools to measure creative best practices, ad effectiveness and ROAS.

 
Kargo research partners include MetrixLab, SSI, Cardlytics, Placed 7 more
 
Kargo helps lift brand awareness, engagement, visitation, store traffic, ROAS
 
Kargo Brand Response
 

With our proprietary Kargo Brand Response tool you can harness insights and optimize when it really counts—while your campaign is still live.

REAL-TIME RECRUITMENT

Our non-panel survey delivers a larger sample size and higher response rate.

SEAMLESS SURVEY

In-content survey can be completed without taking users off the page.

ACTIONABLE RESULTS

Leverage the vast pool of resulting insights to optimize campaign mid-flight.

STRATEGIC OPTIMIZATION

All results are integrated into our data platform to inform future initiatives.


Let's get started!