The Opportunity
L’Occitane is a global luxury brand, offering skincare, fragrance, and hair goods. Since 2021, the brand has engaged Kargo to boost traffic and engage customers. To drive lower-funnel conversions, Kargo and L'Occitane partnered on paid social programming, zeroing in on Meta's Advantage+ Shopper Campaigns (ASC) to achieve goals. While this strategy was working, L'Occitane noticed that they weren't able to engage new customers past click-throughs. They turned to Kargo to implement a new full-funnel approach to push customers past click-throughs to point of sale.
The Approach
Having leveraged ASC to drive lower-funnel performance for L’Occitane, Kargo believed they could adopt ASC machine learning tools again to meet the brand’s new upper funnel goals: increasing traffic and optimizing landing page engagement. Kargo tested brand awareness assets on ASC alongside existing business-as-usual conversion campaigns. This approach retargeted high-quality prospects from the top of the funnel to the bottom.
When we needed a solution to boost our customer base, the obvious answer was Kargo. This effort was an extension of an effort Kargo had successfully spearheaded for over four years and was a strategic continuation of our strong partnership.
– XYZ Job Title, L’Occitane
The Results
By expanding L’Occitane’s ASC strategy to a full-funnel approach, the brand saw increased engagement, clicks and decreased cost-per-sale.
