Brand Innovators x Kimberly-Clark @ CES

As moderator of the Brand Innovator’s Behind the Brand Series at CES, Kargo Founder and CEO Harry Kargman sits down with leaders of Kimberly-Clark’s marketing team: Head of Global Media Brad Morancheck and Senior Director, Global Consumer Relationships and Engagement Josh Blacksmith to explore the challenges and opportunities for brands as they navigate the new - and evolving - digital landscape. Together, they discuss the opportunities born from a soon-to-be cookieless world and the profound ways this changes brands' relationship with consumers. Find out why attention is the new key metric and learn why their marketing focus is now on creating experiences around "moments that matter" in order to increase their value quotient.

Led by Kargman, they tackle AI and discuss how it influences their future marketing efforts. Hear why they believe AI will be a valuable assistant but not a replacement to marketing teams and delve deeper into the specific areas where they feel AI can fast track key initiatives. Despite the many exciting advancements happening right now, you may be surprised to learn that Morancheck and Blacksmith feel the world has come full circle, and according to these industry veterans, brands still need to make a strong impression to win the hearts and minds of consumers with thoughtful and value-driven campaigns. Tune in now!