Building Trust The Power of Candor in Agency Client Partnerships

Kargo CEO and Founder Harry Kargman hosts a fireside chat in which Lowe’s CMO Jennifer Wilson and Dentsu Creative’s Shawna Ross discuss how open communication and transparency have become the cornerstone of their successful collaboration. The conversation explores how candor fosters trust, creativity and accountability in the dynamic agency-client relationship, and how these principles have helped Lowe’s and Dentsu align and tackle marketing issues in the competitive retail space.