We’re prepping our annual gift guide offering goods from BIPOC-owned businesses to our clients. They pick. We pay. But before we can create it, we need to curate it. Apply now, forward to an eligible business, or reach out to make a reco!
In the past three years, we’ve featured 50 BIPOC brands, gifted 2,500 items and generated $135,000 in sales. Plus, many of our partners place orders of their own. Want in on that?
Now through mid October, we’re seeking applications from BIPOC-owned small businesses offering beauty, fashion, decor and other holiday gift items.
Then our Diversity & Inclusion Committee will select 16 brands to participate in the guide.
In November, we’ll send the guide to our clients, inviting them to select a holiday gift, and to our advertising partners to help them discover and give meaningful gifts to their families, friends and customers. The overall distribution will reach ~30K people.
Throughout November and December, we’ll promote individual brands and goods on our social channels, reaching ~20K+ followers.
Kargo brings big ideas to all screens, creating breakthrough advertising solutions for publishers, advertisers and brands. We’ve come a long way since our three-people-in-one-room days and we’d like to help other small businesses grow and succeed, too. Our Shop BIPOC gift guide is part of our ongoing efforts to bring diversity, equity and inclusion to the forefront of everything we do in our industry and beyond.
