find out how different environments impact an ad’s effectiveness on mobile
Published: Spring 2017
Mobile environments affect advertising engagement and performance. Mobile users' mindsets and intentions in specific platforms can influence whether or not an ad was seen or remembered. Kargo's Feed vs. Read study measures the visual attention and effectiveness of advertising in editorial, social, and search environments to determine:
How well are ads in these environments visible?
How many ads are seen by human eyes in each environment?
Were ads in these environments remembered?