CHALLENGE

Previous campaign setups for L'Occitane revolved around catalog sales objectives which focused on acquiring and retaining customers. L’Occitane decided to take their campaign even further and put the machine learning of Advantage+ Shopping Campaign plus the unique benefits of Kargo Commerce’s creative overlays to the test. The goal was to determine if the addition of A+SC combined with these differentiated overlays would complement their standard catalog sales campaign and result in a better return on investment.

To understand how the multilayered approach of A+SC and overlays benefited L'Occitane, the team ran pre & post testing over the course of one month and compared the difference between their standard campaigns without A+SC vs campaigns with the benefit of A+SC and Kargo Commerce’s creative overlays.

Solution

L’Occitane ran a separate A+SC campaign that paralleled their standard campaigns. The creatives within this A+SC campaign reflected the same dynamic ads supported in BAU, evergreen and promo overlay designs, but unlike the original ads, the A+SC creatives mixed in overlays composed of static/video ads to demonstrate multiple iterations of ad creative, messaging and ad units. The A+SC campaign was showcased to a broad audience of adults aged 18 and over, and it allowed Meta to automatically deliver ads across placements that would most likely drive the best campaign results at the lowest cost.