Enhancing Creativity Through Technology with Harry Kargman
Kargo’s Founder and CEO Harry Kargman joined Ian Dallimore and Lamar Advertising Company last week on the Digital & Dirt Podcast. Together, they journey through the company's exciting and disruptive 20-year history and unpack what truly lies at the heart of Kargo’s success. With a steadfast focus on creative, Kargman reveals the company's mission to bring together culture, art, science and even music to elevate advertising to a new level of experience. From this vantage point, Kargman introduces his term “Creative Science” and explains what this innovative and distinct approach means for their brands.
Follow Kargman as he walks through the story behind Kargo’s powerful creative solutions: the branded takeover interactive and social canvas pop. Explore how these creative solutions embrace Kargo’s mission to offer brands a distinct, cohesive, and uniform method for breaking through the clutter and staying connected with their audiences across multiple platforms.
Hear about Kargman’s roadmap for the future and his vision for unlocking further advancements in creativity, ad personalization, interactivity, and even AI! In addition, he discusses the significance of Kargo’s recent acquisitions and the importance of having omnichannel reach as they push the leading edge of ad tech.
Listen and find yourself "in the moment and in the experience" with Kargman and Dallimore. You will see why a strong foundation in technology, a deep understanding of the advertising landscape, and a commitment to delivering the highest level of creative experiences across multiple channels have set Kargo up for a bright future as a leader in ad tech. The future is “Kargo-fied” - find out why!