DE&I and The Modern Media Plan: Q&A with Danone and Wavemaker
If there is one thing that Danone and Wavemaker have in common, it’s their commitment to doing the right thing, which is why they make such a dynamic brand/agency duo. Moderator Jeannine Shao Collins, Chief Client Officer at Kargo, highlighted our efforts in helping diverse-owned suppliers.
“We’re kicking off a content hub alongside the MCA. We are co-creating meaningful content together. They are looking for alignment with the audience from a content perspective. As well as what content aligns with the brands or values,” said Kelly Howard, Partner and Group Planning Director at Wavemaker.
“DEI is really embedded in our purpose at Danone, and media is just one of the elements,” Angela DiGrazia Mohen, Senior Manager of Media Connections at Danone, added. “Our inclusive diversity stance helps pave the way for a more equitable social, economic, and food systems.”
Fun Fact: Kargo, Danone, and Wavemaker have employed over 20 writers through their multicultural content empire and created over 700 articles monthly.