Collapsing the customer journey

Today’s customer journey tends to be complex - researching products, looking at competitors, and then the actual buying experience. Yet, many ad campaigns are designed with only one stage of the funnel in mind. Implementing a Performance Branding strategy brings audience building & sales together, elevating the customer experience & driving return on ad spend.

From creative to e-commerce enablement & online/offline measurement, Kargo, MikMak & Adelaide break down the elements brands need to consider in order to get it right.