Kargo x Virgin Voyages #BISUMMIT in cannes

Kargo's VP of Sales Lizzie Black sat down with the Virgin Voyages Senior Director of Global Brand Marketing Billy Bohan Chinique for a colorful fireside chat at Brand Innovators Marketing Leadership Summit in Cannes. In this interview, Chinique explores the creative journey and rapid ascension of the adult-only cruise line. While this one-on-one takes many twists and turns, there is one thing Chinique and Black make abundantly clear: the key to success is bold authenticity creatively delivered.

Learn how Virgin Voyages was the first to utilize AI in mass capacity and how they lean heavily into influencers as a metric to determine brand connectivity and messaging. Discover why Chinique and his team place a large portion of their creative efforts in video and how key marketing partnerships like Amazon Live Shopping have proven to be the difference maker for their brand. 

Virgin Voyages has focused their efforts over the last few years on the “what” of their brand. Now, they are moving into more experiential marketing and honing in on the intangibles that make up their consumer experience. His dream marketing gig? A drone show with Kargo of course! But beyond drones, he wants to explore sampler style marketing that involves delivering real brand experiences. Charismatic, daring and never risk-averse, Chinique demonstrates why being true to one’s authentic self leads to the freedom to do incredible things, and ultimately - when it comes to marketing deliverables - good business.