Kargo x Kellanova #BISUMMIT in cannes

Kargo Founder and CEO Harry Kargman sits down with Kellanova CMO Julie Bowerman for a fireside chat at Brand Innovators Marketing Leadership Summit #BISummit in Cannes. Together, they cover the recent evolution of modern marketing and explore the collapse of the funnel as a catalyst for the rise of performance media as a key branding tool.

According to Bowerman, content creativity is now playing a much larger role for brands, and creative is the top metric in determining the level of consumer connectivity and impact. Bowerman touches on the role of AI and how automation tools enable their team to push toward more content with increased speed and agility. 

Check out how recent efforts in the collaboration space have created engaging experiences and explore how the lag of current measurement techniques has made for a complex situation marred by missteps and minefields. Find out how the Kellanova team has adjusted their mindset and is now leaning into new testing methodologies to create space for innovation.

Kargman and Bowerman are aligned: “the wind is shifting in the industry” and marketers need to trust their gut and be open to unique approaches and creative collaborations to ensure brand relevance and consumer connectivity.