Brand Innovators:

Evolution of Retail

Kargo’s Chief Client Officer Jeannine Shao Collins sat down with Target’s VP of Marketing Amy Johnston Spiridakis for a casual, fireside chat at Brand Innovator’s Evolution of Retail #BISummit in January. Together they explored Spiridakis’ impressive journey - so far - in her marketing career and how she believes being a perpetual learner has served her well.

Collins and Spiridakis delve into how content drives commerce in this post-pandemic world, and Spiridakis answers the age-old question: how does she measure success? You may be surprised by her answer! Spiridakis also shares her commitment to strong DEI initiatives and her belief that the “how” the work is done is as important as the results.

Follow along as these two industry leaders take a hard look at the year ahead. What will 2023 bring? It may be a wild ride for us all, but Spiridakis and Collins are optimistic that staying close to the consumer and modeling a strong values system will result in continued success and profitability. Tune in for more details!