understand the value that comes with adding mobile video advertising to your tv campaign
Published: Fall 2017
TV commercials have proven to be valuable to marketers throughout the years. However, the beneficial effects of adding mobile video to these campaigns is only beginning to be understood.
Kargo and MediaScience will share their findings on the rational and emotional impact of video advertising on mobile as a subsequent exposure to TV, and the necessary ingredients to convey brand narratives when focusing on these exposures.