Behind the brand: Cadillac

Kargo’s Chief Client Officer Jeannine Shao Collins sat down with Cadillac’s marketing leadership team: Eric Neville, Marcie Perez, and Tony Johnson in the Cadillac Live Studio in Detroit for Brand Innovator’s Behind the Brand Series. Together, these expert marketing leaders explored the keys to Cadillac's impressive 120 year history and how they have managed to keep their enviable swagger and momentum. According to Neville, Johnson and Perez, a fail forward culture, authenticity and the willingness to always be bold are the ingredients to their "secret sauce". They discussed the importance of the term “Analytics Addicted” and how data and testing are keys to their success. Tune in to this highly entertaining talk and uncover why creative is a top priority for the Cadillac brand and learn why promoting a unified team culture that respects diversity and values acceptance is critical. With Shao Collins’ guidance, the impressive Cadillac team reminds marketers everywhere that you will never know where the edge is until you push to find it and be bold and stay true to yourself! Cadillac is cruising at full speed with no signs of slowing down. Check out this inspiring discussion and find ideas for how to keep the wheels spinning for your own brand! It’s all right here!