Creative is king in an ai diluted modern media world

Kargo COO Mike Shaugnessy took center stage at Adweek London for an entertaining presentation that left no room for doubt: creative is still king, and to succeed, brands need to embrace innovation and take bold steps to deliver impactful experiences. In a programmatic market dominated by undifferentiated creative, it is critical for brands to break through the clutter and reach today’s consumers wherever they are - across multiple devices. By offering full-funnel, best in class creative solutions that marry art with tech to deliver unique ads across mobile, social, video, and now CTV, Kargo has answers for brands looking to navigate a future where publishing and shopping are intertwined on all screens. Listen and learn when this industry leader explores the future of advertising and the exciting opportunities that lie ahead for marketers looking to capitalize on the potential of coordinated omnichannel efforts and discover how to effectively tap into these next-level innovations to drive better results for your brand.