It’s estimated that the average person is exposed to 4k-10k ads EVERY. SINGLE. DAY.  

With Kargo’s recent acquisition of Parsec, brands can now transact on attention to maximize their media spend through our exclusive Time-Based Venti. Proven to capture consumers’ attention, our popular Venti unit is now available on a Cost Per Second pricing model — guaranteeing that virtually no impression is ever wasted.

Fill out the form below to learn more about our Time-Based Venti

 
 
 
 
 

Get to Know Time-Based Venti

How can you understand the quality of media investment for your brand? Marketers can now, exclusively through Kargo, buy media based on “seconds exposed” — guaranteeing that no impression is wasted. 


Our attention-based solution moves the digital advertising market beyond viewability, providing a better understanding of the engagement that the creative and placement generates. Check out the additional benefits of the Time-Based Venti below:

  • Only pay for the time your ad is visible to the consumer

  • Extra-large real estate ensures your ad is the center of attention

  • Formats built for attention are proven to drive better outcomes for brands

  • With the deprecation of the cookie, attention is a valuable metric in understanding media quality and creative efficacy

Why Attention Marketing Matters

Viewability has gone from an emerging controversial metric, to an accredited standard for ad performance – but does it tell advertisers enough? Our research finds that there are other elements beyond viewability that are much better predictors of performance: share of voice, animation, contextual alignment, and prominent branding all drive higher performance than viewability.

Attention measurement eases the stress of correlating success across an omnichannel campaign with varied benchmarks and KPIs, thus creating a comprehensive framework for marketers. 

Kargo's Commitment to Attention in a Post-Cookie World

Additionally, through our groundbreaking partnership with Adelaide, a leader in the rapidly growing field of evidence-based media quality measurement, Kargo offers media buyers the next level in attention-based quality control through attention measurement.

Kargo was the first supply platform to measure inventory with Adelaide’s metric, AU (Attention Units), which goes beyond viewability to help advertisers make better media investment decisions. Enabling brands to dig deeper into their targeting and performance management, AU provides another layer of quality and control. 

Learn more about our partnership and how Kargo is leading the industry in attention media.