GENERAL ASSETS

  • Brand logo (.psd, .png, .eps)

  • Font files

  • CTA clarification & URLs

  • High-res campaign imagery

  • Storyboard

  • Copy/messaging points

  • High-res products shot(s)

  • Legal copy (if any)

 
 
 
 

All Beyond-the-Banner units can expand to a full-screen, rich media experience (750x1270 Retina)

 
Hover Mobile Ad Demo

HOVER

DIMENSIONS

640x100 (Retina)

PREFERRED FILE TYPE

.psd

3rd PARTY SERVING

Yes

ADDITIONAL ASSETS

N/A

MAX WEIGHT

  • Polite load - <50KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    Beyond the banner Anchor Ad Demo

    ANCHOR

    DIMENSIONS

    640x300 collapse to 640x100 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    .mov, .mp4 file if video unit; calendar or event or countdown details; copy for expanded and collapsed versions

    MAX WEIGHT

  • Polite load - <50KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    Beyond the banner breakout ad demo

    BREAKOUT

    DIMENSIONS

    640x300 collapse to 640x100 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    Specified "breakout" element

    MAX WEIGHT

  • Polite load - <50KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    Beyond the banner Sidekick Ad Demo

    SIDEKICK

    DIMENSIONS

    280x280 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    Specified "sidekick" element; silhouetted shape; transparent background; elements can animate based on users' scroll

    MAX WEIGHT

  • Polite load - <50KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    Breakaway Ad Demo

    BREAKAWAY

    DIMENSIONS

    640x300 collapses to 260x300 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    Specified "breakout" and "sidekick" element; silhouetted shape; transparent background; "sidekick" elements can animate based on users' scroll

    MAX WEIGHT

  • Polite load - <50KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     

     
    Rich Media Parallax Ad Demo

    PARALLAX

    DIMENSIONS

    750x1270 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    Layered .psd imagery (fore-, mid-, background)

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <300KB
  • PRODUCTION LEAD TIME

    3-5 business days

     
    Rich Media Store Locator Ad Demo

    STORE LOCATOR

    DIMENSIONS

    750x1270 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    .csv, .xls file of store locations (name, city, state, zip)

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <300KB
  • PRODUCTION LEAD TIME

    3-5 business days

     
    Rich Media Gamification Ad Demo

    GAMIFICATION

    DIMENSIONS

    750x1270 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    Game-specific messaging

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <300KB
  • PRODUCTION LEAD TIME

    3-5 business days

     
    Rich Media Slide to Reveal Ad Demo

    SLIDE TO REVEAL & EXPLORER

    DIMENSIONS

    750x1270 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    Layered .psd; hotspot and copy direction

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <300KB
  • PRODUCTION LEAD TIME

    3-5 business days

     

     
    Video Branded Canvas Viewstream Ad Demo

    BRANDED CANVAS VIEWSTREAM

    DIMENSIONS

    828x772 (Retina)

    PREFERRED FILE TYPE

    .mov, .mp4 or VAST tag

    3rd PARTY SERVING

    Yes, if VAST/VPAID

    ADDITIONAL ASSETS

    Layered .psd for branded canvas

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    Video Horizontal Viewstream Ad Demo

    HORIZONTAL VIEWSTREAM

    RATIO

    16:9

    PREFERRED FILE TYPE

    .mp4

    3rd PARTY SERVING

    Yes, if VAST/VPAID

    ADDITIONAL ASSETS

    .mov, VAST or VPAID tag

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    Video Vertical Viewstream Ad Demo

    VERTICAL VIEWSTREAM

    RATIO

    9:16

    PREFERRED FILE TYPE

    .mp4

    3rd PARTY SERVING

    Yes, if VAST/VPAID

    ADDITIONAL ASSETS

    .mov, VAST or VPAID tag

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    Video Anchor Ad Demo

    VIDEO ANCHOR

    DIMENSIONS

    640x300 collapsing to 360x202 (Retina)

    PREFERRED FILE TYPE

    .mp4

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    .mov, VAST or VPAID tag; brand logo for layering on video for first 3 seconds

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     

    IN-ARTICLE

    All In-Article units are 100% width-responsive and can house or expand to a full-screen, rich media experience (750x1270 Retina)

     
    In-Article Scroll Reactive Venti

    VENTI

    DIMENSIONS

    750x920 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    .mov, .mp4 file if including video

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <300KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    In-Article Scroll Scroll Reactive Key Art

    KEY ART

    DIMENSIONS

    750x700 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    Focus on singular, large and iconic imagery with limited text

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <300KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    In-Article Middle Banner

    MIDDLE BANNER

    DIMENSIONS

    750x500 (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    N/A

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days

     
    HighRise.gif

    HIGHRISE

    DIMENSIONS

    100% responsive x 500px to 100% responsive x 920px (Retina)

    PREFERRED FILE TYPE

    .psd

    3rd PARTY SERVING

    No

    ADDITIONAL ASSETS

    N/A

    MAX WEIGHT

  • Polite load - <200KB
  • Post-initiation - <200KB
  • PRODUCTION LEAD TIME

    2-3 business days