Brand Safety
kargo is an invite-only, inventory-enhancing, 100% transparent ssp
Kargo is dedicated to providing a brand-safe environment for our advertisers. In order to curate our premium marketplace and supply, we have a variety of methods to ensure the safety and quality of our media. From esteemed media conglomerates to niche websites, we are relentless in our pursuit to provide you with trusted, diverse, and specialty content to reach your target audience at scale.
Publisher Vetting
Transparency, quality, and supporting premium publishers are core to Kargo’s mission, as we strive to be the cleanest, highest-performing ad exchange available. As one of the first mobile platforms to be completely Ads.txt compliant, Kargo is committed to fighting fraud and delivering quality experiences in premium environments.
Kargo hand-picks all sites within our marketplace and does not work with any that perpetuate hate speech, violence, or misinformation. We have a zero-tolerance policy for misinformation and fraud. And a diversity of viewpoints is top of mind throughout the selection process. Editorial diversity fosters cultural awareness, inclusion and respect. We celebrate our diversity by selecting publications across the spectrum and supporting their writers and editors and the communities they serve.
We have a publisher scorecard with our monthly benchmarks to hold our partners accountable. Publishers are graded based on their editorial quality, scale, viewability and brand safety to uphold the highest standard of quality. We provide full transparency on every domain we run on to guarantee that all our advertisers are running within the right environments.
We Partner With Industry Leaders To Measure Our Above Benchmark Supply
Additionally, we partner with various accredited 3rd party vendors to monitor our supply and campaigns to ensure we are upholding top quality standards.
An ad measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns.
The leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media.
A global leader in digital ad verification helping brands, agencies, and publishers activate and optimize impactful campaigns.
A security firm that scans our marketplace and reports on the match between the inventory a client bids on and where the impression actually serves.
A company dedicated to identifying fact-based journalism and eliminating misinformation.
Premium Publisher Transparency
Our global supply is comprised of 100 premium publishers representing 400+ premium sites:
